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612-822-4611
Foundations of Business

Foundations of Business

Paperback

ManagementGeneral Education

ISBN10: 0198849532
ISBN13: 9780198849537
Publisher: Oxford University Press
Published: May 12 2024
Pages: 568
Weight: 2.64
Height: 0.89 Width: 7.71 Depth: 10.36
Language: English
Engaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students during their course and beyond. With a contemporary approach to the topic, iFoundations of Business/i provides a truly accessible and engaging guide that reflects current business environments and the global nature of business.

Rich with international insights from the real world, this text is your key to gaining a holistic understanding of business and organizations in this modern world. Starting first by exploring the different types of organizations and their structures, you will then move on to explore the core aspects of a business--including marketing and accounting and finance--along with more people-centered issues like leadership and business ethics. In engaging with this text, you will also develop a firm understanding of key external issues including the competitive environment and the political, economic, social, and technological contexts in which businesses operate.

Intricately interwoven throughout iFoundations of Business/i is a series of learning tools and features, all of which have been carefully crafted to help you apply theory in practice. Take the opportunity to put yourselves in the shoes of a manager and discuss how you'd approach certain business challenges; develop your skills in analyzing business data; examine real-world business challenges from around the globe; and more.

bThe following additional resources are also available to students: /b

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General Education