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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Hardcover
Series: Mastering Fashion Management
AccountingBusiness GeneralMarketing
ISBN13: 9781032582344
Publisher: Routledge
Published: Dec 11 2024
Pages: 324
Weight: 1.44
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
1 different editions
Also available
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
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Mitterfellner, Olga
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
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