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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry

Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry

Paperback

Series: Mastering Fashion Management

AccountingBusiness GeneralMarketing

ISBN10: 1032582324
ISBN13: 9781032582320
Publisher: Routledge
Published: Dec 11 2024
Pages: 324
Weight: 1.06
Height: 0.71 Width: 6.14 Depth: 9.21
Language: English

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

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