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Eye Tracking the User Experience: A Practical Guide to Research
Paperback
ISBN13: 9781933820101
Publisher: Rosenfeld Media
Published: Nov 15 2013
Pages: 320
Weight: 1.35
Height: 1.00 Width: 6.00 Depth: 8.90
Language: English
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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