Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Engaging Generation Z: Supporting College-Bound Students with Intelligent Mobile Messaging

Engaging Generation Z: Supporting College-Bound Students with Intelligent Mobile Messaging

Serna, Adrian
Daulerio, Kirk

Paperback

General Education

ISBN10: 1544500475
ISBN13: 9781544500478
Publisher: Lightning Source Inc
Published: Aug 28 2017
Pages: 142
Weight: 0.38
Height: 0.30 Width: 5.50 Depth: 8.50
Language: English
Student recruitment for higher education has evolved from the days of glossy brochures. As technology advances, generations change, and so must the way institutions interact with them. Take Generation Z. Born after the Millennials into the most technology-rich era in history, they're now entering high school and college. If universities hope to remain competitive in recruiting and retaining this generation, game-changing tactics are required. Written from the front lines by education-industry veterans, Engaging Generation Z explains what educators, college administrators, and youth-focused organizations can do to meet these students on their own turf. The authors share insight on Gen Zers, including their interest in mobile platforms, highly personalized interactions, immediate real-time responses, and more. They also examine the benefits that artificial intelligence tools can have on enrollment and retention metrics. Engaging Generation Z offers the tools and strategies to help colleges embrace this new frontier and stay ahead of the curve.

Also in

General Education

View All