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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Effort Expectancy and Behavioral Intentions Toward IoT Services

Effort Expectancy and Behavioral Intentions Toward IoT Services

Paperback

Business GeneralProgramming

Publisher Price: $49.99

ISBN13: 9798256208424
Publisher: Beakers Bay
Published: Jul 26 2026
Pages: 480
Weight: 1.40
Height: 0.97 Width: 6.00 Depth: 9.00
Language: English

The Internet of Things (IoT) has transformed the way individuals, businesses, and industries interact with technology by connecting everyday devices through intelligent digital networks. From smart homes and wearable devices to healthcare systems, manufacturing, transportation, agriculture, and smart cities, IoT services continue to reshape modern life. However, the successful adoption of IoT technologies depends not only on technological innovation but also on users' willingness to embrace and continuously use these services. Among the many factors influencing technology acceptance, effort expectancy-the degree to which users perceive a technology as easy to learn and use-plays a critical role in shaping behavioral intentions toward IoT services. Research based on the Unified Theory of Acceptance and Use of Technology (UTAUT) consistently identifies effort expectancy as one of the major determinants of technology adoption, although its influence may vary across contexts.

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