Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Expired Listings Conversion Guide, The Property Playbook Series: Step by Step from Expired List Sourcing to Signed Listing Agreements, with Scripts, M

Expired Listings Conversion Guide, The Property Playbook Series: Step by Step from Expired List Sourcing to Signed Listing Agreements, with Scripts, M

Publishing, Winslow Homes

Paperback

Real Estate

Currently unavailable to order

ISBN13: 9798195522339
Publisher: Independently Published
Published: May 4 2026
Pages: 140
Weight: 0.43
Height: 0.33 Width: 6.00 Depth: 9.00
Language: English
Expired listings are the highest intent leads in real estate. The owner already wanted to sell. They had marketing, showings, and a listing agreement that ran out. They are sitting at home wondering what went wrong, and they are open to a different agent with a different plan.

This Property Playbook gives you the full system to convert expired listings into signed listing agreements at scale. No theory. No fluff. Real scripts, real numbers, real outcomes from working brokers.

What you get inside.

The daily list. Where to source fresh expireds, cancelled listings, and aged expireds every morning before the competition is awake.

Skip tracing and compliance. How to find phone numbers that work, scrub against the Do Not Call list, avoid TCPA exposure, and stay clean across Florida, Massachusetts, Connecticut, Rhode Island, and beyond.

Word for word phone scripts. The opener that gets past the first 15 seconds. The four discovery questions that book appointments at 8 to 15 percent. The voicemail that gets called back at 4 to 8 percent.

Door knocking that works. The 90 second porch script. The one page marketing plan to leave at every door. The conversion math that beats phone calls 3 to 5 to 1.

Direct mail that compounds. The 12 month drip sequence. The hand addressed letter, the hand written card, the neighborhood market report, and the direct ask letter that lands in month seven.

The pre listing package. The 10 page document you send 24 to 48 hours before every appointment that builds trust before you walk in.

The five question close. The exact questions, in order, that move a prepared seller from interested to signed in 10 minutes at the kitchen table.

Pricing the home to sell. The three pricing models. The price reduction trigger you build into every agreement. The CMA process that wins the price conversation.

Objection handling. The eight common objections every expired seller throws at you, with the response frame that holds.

Pipeline at scale. The daily routine. The metrics. The team build out from solo agent to two agent team to inside sales team. Real numbers from agents producing $500,000 to $1,400,000 in annual gross commission.

Bonus content includes a full script library, three real world case studies, the ten common mistakes that kill the pipeline, the listing agreement walk through, the showing feedback script, the offer negotiation playbook, the post signed listing 90 day plan, and the twelve month launch plan.

Built for working agents who want a system that produces, not a motivational pep talk. Print this book, mark it up, run the system for 90 days, and your listing pipeline will look different than it ever has.

From the Property Playbook Series by Winslow Homes Publishing. Real estate playbooks built by working brokers in Florida, Massachusetts, Connecticut, and Rhode Island.

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