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Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

Hardcover

AccountingGeneral ReferenceLinguistics

ISBN10: 1137350423
ISBN13: 9781137350428
Publisher: Springer Nature
Published: Aug 22 2014
Pages: 207
Weight: 0.88
Height: 0.56 Width: 5.50 Depth: 8.50
Language: English
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

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