Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Emotional Marketing: Analysis of Consumer Behaviour Through Social Media: The Case Study of Groupe Nordik

Emotional Marketing: Analysis of Consumer Behaviour Through Social Media: The Case Study of Groupe Nordik

Esposito, Simone

Paperback

Series: Oaxies Publishing Spa Research, Book 2

General Education

ISBN10: 1999820533
ISBN13: 9781999820534
Publisher: Lightning Source Inc
Published: Oct 12 2019
Pages: 116
Weight: 0.36
Height: 0.24 Width: 6.00 Depth: 9.00
Language: English
This book is an investigation on the effectiveness of emotional marketing through the use of social media, from the perspective of the brand within the wellness and spa sector, in relation to their influence on consumer behaviour. In doing so, the author evaluated the efficacy of the Canadian Groupe Nordik's communication strategy, analysing comments of four emotional advertisement videos, posted on the Facebook accounts of the company. The analysis has shown that emotional marketing, using social media, can influence consumer behaviour, since the four videos revealed theirselves as an efficient and successful marketing strategy: consumers expressed both their appreciation toward the ads, the brand and the places. Finally, findings have shown and highlighted the value of interaction on social media, in order to create meaningful relationships with customers.

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