Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Emergence of a Content Acceptance Model: New Thoughts Regarding The Trial, Adoption, and Usage of New Media

The Emergence of a Content Acceptance Model: New Thoughts Regarding The Trial, Adoption, and Usage of New Media

Walinski, Ryan G.

Paperback

ManagementGeneral ComputersGeneral Education

ISBN10: 124983810X
ISBN13: 9781249838104
Publisher: Biblioscholar
Published: Oct 17 2012
Pages: 332
Weight: 1.03
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English

New Media is defined not by the technology that it is based on but rather on individual level attributes that contribute to the development of new artifacts, practices and social arrangements. However, existing technology adoption models tend to stress technology and organizational level attributes over such individual level characteristics. This suggests that new models are required in order to fully capture how the New Media adoption process works. We are moving away from organizational and technology adoption focus and towards an individual and content adoption focus. A review of existing technology acceptance models reveals that the content provided by these systems is often not considered by these models. A qualitative analysis of 80 in-depth semi-structured interviews revealed that it is the content which often drives the trial, use, adoption, and diffusion of New Media systems. A new way of thinking, focusing on individual and content adoption, leads to the emergence of a Content Acceptance Model (CAM): new thoughts regarding the trial, adoption, and usage of New Media.

Also in

General Education

View All