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The Economics of Advertising (RLE Advertising)
Paperback
Series: Routledge Library Editions: Advertising
AccountingEconomicsGeneral Sociology
ISBN13: 9781138997837
Publisher: Routledge
Published: Nov 26 2015
Pages: 256
Weight: 0.80
Height: 0.54 Width: 6.14 Depth: 9.21
Language: English
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
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