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The Economics of Advertising (RLE Advertising)
Hardcover
Series: Routledge Library Editions: Advertising, Book 12
ISBN13: 9780415818032
Publisher: Routledge
Published: Mar 21 2013
Pages: 250
Weight: 1.05
Height: 0.70 Width: 6.20 Depth: 9.30
Language: English
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
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