Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Dwight D. Eisenhower: Strategic Communicator

Dwight D. Eisenhower: Strategic Communicator

Medhurst, Martin J.

Hardcover

Series: Great American Orators

General Reference20th Century United States HistoryGeneral Political Science

ISBN10: 0313261407
ISBN13: 9780313261404
Publisher: Greenwood
Published: May 30 1993
Pages: 280
Weight: 1.25
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English

This first book-length assessment of Ike's consummate skills as a communicator shows how, contrary to popular belief, he used language effectively as a weapon to achieve well-conceived strategic ends during the Cold War. Medhurst demonstrates how Eisenhower chose his audiences and times deliberately. This reference is an invaluable text and resource for students, scholars, and professionals in rhetorical studies, mass communications, public opinion, presidential studies, and Cold War history.

The critical analysis shows that, despite caricatures of Eisenhower as fuzzy, muddle-headed, and obscure in his public speeches, he pondered over just the right words and employed half-truths, was ambiguous and indirect in a tactical manner. He knew exactly what he was doing and why. Texts of speeches exemplify how he served as a strategic communicator. A selected chronology points to his most important speeches. The bibliography is the most comprehensive to date on Eisenhower as a public speaker. The study is based on extensive use of primary research materials from the Eisenhower Library.

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Medhurst, Martin J.

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20th Century United States History

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