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Art Thinking: Art, Meaning and Brand Leadership
Hardcover
ManagementMarketingBusiness of Art
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ISBN10: 1738503577
ISBN13: 9781738503575
Publisher: Cultureshock Media
Published: Nov 25 2025
Pages: 272
Weight: 1.43
Language: English
ISBN13: 9781738503575
Publisher: Cultureshock Media
Published: Nov 25 2025
Pages: 272
Weight: 1.43
Language: English
Art Thinking takes readers on a journey into the captivating intersection between art, luxury and fashion brands and businesses exploring the notion of brands as cultural agents and how art can act as a mediator between meaning and management. Art Thinking takes readers on a journey into the captivating intersection between art, luxury and fashion brands and businesses. It explores the notion of brands as cultural agents and how art can act as a mediator between meaning and management. The book allows the readers to develop skills in constructing strategic art initiatives and in management of artist collaborations and provides insight into the artistic process of creativity. Divided into four chapters and supplemented with case studies, the book is supported by Vadim Grigoryan's many years of experience, popular webinars and courses taught at leading business schools, such as INSEAD and cultural institutions, such as Sorbonne.
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