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The Digital Popular in India: Mainstreaming the Marginal
Hardcover
ISBN13: 9783031394348
Publisher: Palgrave Macmillan
Published: Nov 25 2023
Pages: 146
Weight: 0.76
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English
The book consists of three sections. The first section centres around novel practices such as transnational consumption of digital popular content. The second section deals with influencer marketing and the ways in which mediated personalities get transformed. The third section includes textual analysis of OTT and other digital content in order to understand its effects on refashioning social identities such as class caste and gender.
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