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Decoding Coca-Cola: A Biography of a Global Brand
Hardcover
Series: Routledge Studies in Marketing
ISBN13: 9781138495449
Publisher: Routledge
Published: Dec 8 2020
Pages: 240
Weight: 1.05
Height: 0.70 Width: 6.20 Depth: 9.40
Language: English
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
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