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Customer Relationship Management

Customer Relationship Management

Hardcover

General Education

ISBN10: 8183568777
ISBN13: 9788183568777
Publisher: Discovery Publishing House (India)
Published: Apr 1 2011
Pages: 252
Weight: 1.12
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
The Text attempts to provide both the theoretical and computational aspects of the subjects as well as a number of practical experiences. The sustained interest among researchers and academicians has resulted in a multifaceted exploration of CRM concepts, including behavioural as well as economic aspects. A number of papers & articles in academic journals as well as business publications, seminars and conferences have helped in disseminating the knowledge and experience. New technologies for distributing and collecting information have affected both companies and customers. Customers are continuously informed about products through different modes of communication.

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General Education