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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Critical Public Relations. Contexts and Issues: Critically discuss the assertion that "public relations is the art of getting material into the media

Critical Public Relations. Contexts and Issues: Critically discuss the assertion that "public relations is the art of getting material into the media

Mastroianni, Fotini

Paperback

MarketingGeneral Reference

ISBN10: 3668450994
ISBN13: 9783668450998
Publisher: Bod Third Party Titles
Published: Jun 13 2017
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: English
Essay from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: Public Relations' definitions are divided into those that support the humanitarian side and the idealistic social role of them and those that support that Public Relations is a basic tool of corporate propaganda. This paper presents the idealistic side of Public Relations but also analyzes the critisisms of PR as a means of propaganda and media manipulation.The paper concludes that PR is not just getting material to the media and gain free publicity but it is rather a powerful means in the corporate armory. Definitely, it is not either propaganda or campaigning but it is a communicative mode aiming at promoting corporate interests while at the same time with the inclusion of ethics, it takes care of the company image and makes the company a responsible part of society.

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