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612-822-4611
Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

Paperback

Investing & Finance

Publisher Price: $21.99

ISBN10: 1947441140
ISBN13: 9781947441149
Publisher: Business Expert Pr
Published: Feb 25 2018
Pages: 196
Weight: 0.60
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

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Investing & Finance