Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Concept Code: How to Create Meaningful Concepts

Concept Code: How to Create Meaningful Concepts

Crucq-Toffolo, Gaby
Knitel, Sanne

Paperback

Accounting

Currently unavailable to order

ISBN10: 9063694326
ISBN13: 9789063694326
Publisher: Bis Publishers
Published: Dec 6 2016
Pages: 192
Weight: 1.40
Height: 0.60 Width: 8.00 Depth: 9.80
Language: English
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to think conceptually, it is also important to do conceptually; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes vital for your success.

Concept Code guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful.

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