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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Changing the World Is the Only Fit Work for a Grown Man

Changing the World Is the Only Fit Work for a Grown Man

Paperback

Business BiographiesAccountingGraphic Design

ISBN10: 0957151500
ISBN13: 9780957151505
Publisher: Adworld Press
Published: Feb 28 2012
Pages: 208
Weight: 0.69
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.

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