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Cases in Advertising Management

Cases in Advertising Management

Paperback

AccountingEconomicsMarketing

ISBN10: 0765622610
ISBN13: 9780765622617
Publisher: Routledge
Published: Apr 15 2009
Pages: 144
Weight: 0.55
Height: 0.50 Width: 7.40 Depth: 8.90
Language: English
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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