Sign-In
Cart
Custom Publishing Rise of a Silent Giant
Paperback
Currently unavailable to order
Please enter your email and a message will be sent to you when this product becomes available on our website.
ISBN10: 3659451142
ISBN13: 9783659451140
Publisher: Lap Lambert Academic Pub
Published: Sep 19 2013
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9783659451140
Publisher: Lap Lambert Academic Pub
Published: Sep 19 2013
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
Custom Magazines are increasingly yet unnoticedly becoming the most-read print publications - a shift that deserves our attention. This book examines and portrays the production side of the custom publishing field with a primary focus on the UK. It aims to offer definitions characterising the branch whilst assessing the weaknesses and ambiguities in current definitions used in marketing and communication literature. Drawing on sociologist Pierre Bourdieu's field theory, the author looks at the heteronomous - and hence externally determined - principle inherent in the relationship between the contracting companies and the contracted writers. Furthermore, the research details the resources which form the basis of the publishers' work and how the struggle between the economic and symbolic capitals is manifested in the three pillars. Finally, based on extensive interviews, six key aspects are identified which are of significance for the future of European custom publishers.
Also in
General Sociology
The Clash of Globalizations: Neo-Liberalism, the Third Way and Anti-Globalization
Kiely, Ray
Paperback
$30.00
Everyone Helps, Everyone Wins: How Absolutely Anyone Can Pitch in, Help Out, Give Back, and Make the World a Better Place
Levinson, David T.
Paperback
$24.00
Transformation from Below? White Suburbia in the Transformation of Apartheid South Africa to Democracy
Scheidegger, Ursula
Paperback
$42.74
Games Against Nature: An Eco-Cultural History of the Nunu of Equatorial Africa
Robert, Harms
Harms, Robert
Paperback
$41.99
Making Capitalism: The Social and Cultural Construction of a South Korean Conglomerate
Janelli, Roger L.
Yim, Dawnhee
Hardcover
$140.00
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Hardcover
$28.80
This Is What You Just Put in Your Mouth?: From Eggnog to Beef Jerky, the Surprising Secrets
Di Justo, Patrick
Paperback
$19.00
Let This Radicalize You: Organizing and the Revolution of Reciprocal Care
Hayes, Kelly
Kaba, Mariame
Paperback
$17.05
Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong--And What You Really Need to Know
Oster, Emily
Paperback
From $11.99
Freedom Is a Constant Struggle: Ferguson, Palestine, and the Foundations of a Movement
Davis, Angela Y.
Paperback
From $10.99
Genesis: Artificial Intelligence, Hope, and the Human Spirit
Kissinger, Henry a.
Schmidt, Eric
Mundie, Craig
Hardcover
$27.00
What's Next: A Backstage Pass to the West Wing, Its Cast and Crew, and Its Enduring Legacy Ofservice
Fitzgerald, Melissa
McCormack, Mary
Hardcover
$31.50
Murder the Truth: Fear, the First Amendment, and a Secret Campaign to Protect the Powerful
Enrich, David
Hardcover
$29.69
When the Going Was Good: An Editor's Adventures During the Last Golden Age of Magazines
Carter, Graydon
Hardcover
$30.40
It Begins with You: The 9 Hard Truths about Love That Will Change Your Life
Turecki, Jillian
Hardcover
$27.54
The Coming Wave: Technology, Power, and the Twenty-First Century's Greatest Dilemma
Suleyman, Mustafa
Hardcover
$30.88
Unmasking for Life: The Autistic Person's Guide to Connecting, Loving, and Living Authentically
Price, Devon
Hardcover
$25.20
A Field Guide to the Apocalypse: A Mostly Serious Guide to Surviving Our Wild Times
Aktipis, Athena
Paperback
$17.09
Manufacturing Consent: The Political Economy of the Mass Media
Herman, Edward S.
Chomsky, Noam
Paperback
$20.90
Circle of Hope: A Reckoning with Love, Power, and Justice in an American Church
Griswold, Eliza
Hardcover
$27.00
A Paradise Built in Hell: The Extraordinary Communities That Arise in Disaster
Solnit, Rebecca
Paperback
$17.10
One Nation Under Blackmail - Vol. 1: The Sordid Union Between Intelligence and Crime That Gave Rise to Jeffrey Epstein, Vol.1
Webb, Whitney Alyse
Paperback
$23.70
Unassimilable: An Asian Diasporic Manifesto for the Twenty-First Century
Mabute-Louie, Bianca
Hardcover
$28.49
The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure
Haidt, Jonathan
Lukianoff, Greg
Paperback
From $10.99
The World Central Kitchen Cookbook: Feeding Humanity, Feeding Hope
Andrés, José
World Central Kitchen
Hardcover
From $19.99
The Icon and the Idealist: Margaret Sanger, Mary Ware Dennett, and the Rivalry That Brought Birth Control to America
Gorton, Stephanie
Hardcover
$28.80
Braving the Wilderness: Reese's Book Club: The Quest for True Belonging and the Courage to Stand Alone
Brown, Brené
Paperback
From $10.99
The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World
Yu, Tiffany
Hardcover
$27.00
Owned: How Tech Billionaires on the Right Bought the Loudest Voices on the Left
Higgins, Eoin
Hardcover
$28.50
Hillbilly Elegy: A Memoir of a Family and Culture in Crisis (Large Print Edition)
Vance, J. D.
Paperback
$32.30
El Poder del Ahora / The Power of Now: Un Camino Hacia La Realizacion Espiritual / A Guide to Spiritual Enlightenment
Tolle, Eckhart
Paperback
$18.00
Midnight in Chernobyl: The Untold Story of the World's Greatest Nuclear Disaster
Higginbotham, Adam
Paperback
$20.89
Liberating Abortion: Claiming Our History, Sharing Our Stories, and Building the Reproductive Future We Deserve
Mahone, Regina
Bracey Sherman, Renee
Hardcover
$26.99
Visual Thinking: The Hidden Gifts of People Who Think in Pictures, Patterns, and Abstractions
Grandin, Temple
Paperback
$17.10
Valley So Low: One Lawyer's Fight for Justice in the Wake of America's Great Coal Catastrophe
Sullivan, Jared
Hardcover
$28.50
American Nations: A History of the Eleven Rival Regional Cultures of North America
Woodard, Colin
Paperback
From $8.99
Girl on Girl: How Pop Culture Turned a Generation of Women Against Themselves
Gilbert, Sophie
Hardcover
$28.50
Scotland Yard: A History of the London Police Force's Most Infamous Murder Cases
Read, Simon
Hardcover
$33.25
The Kingdom, the Power, and the Glory: American Evangelicals in an Age of Extremism
Alberta, Tim
Paperback
$19.79
The Psilocybin Mushroom Bible: The Definitive Guide to Growing and Using Magic Mushrooms
Haze, Virginia
Mandrake, K.
Paperback
$38.00
Hospicing Modernity: Facing Humanity's Wrongs and the Implications for Social Activism
Machado de Oliveira, Vanessa
Paperback
$19.90
Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together
Morris, Michael
Hardcover
$28.50
The Fourth Turning Is Here: What the Seasons of History Tell Us about How and When This Crisis Will End
Howe, Neil
Hardcover
$30.88
Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong--And What You Really Need to Know
Oster, Emily
Hardcover
$28.50
Your Brain on Porn: Internet Pornography and the Emerging Science of Addiction
Wilson, Gary
Paperback
$14.99
Magical/Realism: Essays on Music, Memory, Fantasy, and Borders
Villarreal, Vanessa Angélica
Hardcover
$27.55
Get the Picture: A Mind-Bending Journey Among the Inspired Artists and Obsessive Art Fiends Who Taught Me How to See
Bosker, Bianca
Hardcover
$27.55
Qualitative Inquiry and Research Design: Choosing Among Five Approaches
Creswell, John W.
Poth, Cheryl N.
Paperback
$95.00
Except for Palestine: The Limits of Progressive Politics
Plitnick, Mitchell
Hill, Marc Lamont
Paperback
$17.09