Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
CRM practices in corporate banking

CRM practices in corporate banking

Mbizi, Rangarirai

Paperback

Accounting

ISBN10: 3659139181
ISBN13: 9783659139185
Publisher: Lap Lambert Academic Pub
Published: May 31 2012
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
This write up seeks to explore the subject customer relationship management paying particular attention to practices and how they can be applied in the financial service sector to attract and retain valuable clients (corporate). Special attention has been made to Key Account Management practices as a strategy to lock valuable customers. Related literature has been reviewed chief among the authorities are the works of gummesson, payne as well as gittomer who are the proponents of CRM.A descriptive research design has been adopted and results point to positive effect of customer relationship management and customer retention and ultimately leads to better bank performance.The write up show the importance of different types of CRM practices in locking customers and increasing switching costs for defecting customers.

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