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Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class
Hardcover
Series: Routledge Studies in Marketing
ISBN13: 9781032594347
Publisher: Routledge
Published: Dec 12 2025
Pages: 178
Weight: 0.96
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers' decision-making.
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