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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer Behaviour

Consumer Behaviour

Paperback

General Education

Currently unavailable to order

ISBN10: 1329122623
ISBN13: 9781329122628
Publisher: Lulu.com
Pages: 172
Weight: 0.52
Height: 0.40 Width: 6.00 Depth: 9.00
Language: English
The book Consumer Behavior (Understand your consumer to serve them better) has been written for BBA, B.Com MBA students and covers almost a very vast area of Consumer study. It has been written in a easy language which is quiet easy to understand and explain for Teachers as well as students. This Book contains eight chapters which are written by eight different Authors. It explains fundamentals of subjects in a simple language. It is more connected to the real world which makes this book interesting. It clearly explains about consumers, cue's and driver which are driving them, changing taste & preferences of consumers, consumer expectation & perception.

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General Education