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Consumer Behaviour and Digital Transformation
Hardcover
Series: Business and Digital Transformation
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032149752
Publisher: Routledge
Published: Mar 11 2024
Pages: 364
Weight: 1.94
Height: 0.88 Width: 7.00 Depth: 10.00
Language: English
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
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