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Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities
Hardcover
ISBN13: 9781475862126
Publisher: Rowman & Littlefield Publishers
Published: Feb 20 2022
Pages: 162
Weight: 0.90
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change. Many of the campaigns marked a turning point in the institution's history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change.
The case studies include widely varied institutions: a relatively young private university campaigning to enhance its research standing; a distinguished private university moving beyond near-destruction to pursue bold goals; a prestigious public university aiming to sustain momentum in its third century; a public university raising funds to enhance its own programs and bring economic rejuvenation to its region; a public university focused on the economic mobility of its diverse students and undertaking its first campaign; a unique liberal arts college turning to philanthropy to implement an innovative new financial model; a distinguished historically Black college for women seeking resources to continue and increase its excellence; and a community college raising funds to help address urgent economic and social priorities of the city and county that it serves. Their campaign goals ranged from $40 million to $5 billion!Also from
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