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Communication Strategy: Proper Structure Necessary but not Sufficient
Paperback
MarketingGeneral EducationGeneral Political Science
ISBN13: 9781249911630
Publisher: Biblioscholar
Published: Oct 23 2012
Pages: 72
Weight: 0.25
Height: 0.15 Width: 6.14 Depth: 9.21
Language: English
Researching whether properly structured organizations, at combatant commands, develop more effective communication strategy is the purpose of this monograph. Proper structure is defined in current doctrine and key communication literature. Proper structure includes access, assessment, and capabilities. Senior military leaders argue doing the right thing is most important in communication strategy. This monograph argues that there is more to communication strategy than just doing the right thing. In order to analyze the complex issue of effective communication strategy, a systems approach is used. Effective is defined as educating, informing, and influencing target audiences to support American interests. The finding of this monograph is proper structure is necessary but not sufficient to develop effective communication strategy.
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