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Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

Hardcover

MarketingBusiness of ArtGeneral Education

ISBN10: 1433119501
ISBN13: 9781433119507
Publisher: Peter Lang Us
Published: May 31 2013
Pages: 280
Weight: 1.23
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Chapters highlight a significant change in the focus of strategic communications and the struggle of practitioners.

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