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Cocacolonization

Cocacolonization

Paperback

General Sociology

Currently unavailable to order

ISBN10: 6132472460
ISBN13: 9786132472465
Publisher: Vdm Verlag Dr Mller Ag & Co Kg
Pages: 84
Weight: 0.30
Height: 0.20 Width: 9.02 Depth: 6.00
Language: English
High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Cocacolonization (alternatively coca-colonization) is a term that refers to globalization or cultural colonization. It is a portmanteau of the name of the multinational soft drink maker Coca-Cola and the word colonization.The term is used to imply either: the importation of Western (particularly American) goods or an invasion by Western and especially American cultural values that threatens the local culture. While it is possible to use the term benignly, it has been used pejoratively to liken globalization to Westernization or Americanization. The term is used at least since 1949; one of the first documented uses is in the warnings in French communist press of that era. It gained high visibility in the European Americanization debate with the 1994 publication of the Reinhold Wagnleitner's book, Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War. The expression also became a catch phrase of the anti-globalization movement.

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General Sociology