Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cited or Invisible: The GEO/AEO Playbook for Clinics and Medical Practices

Cited or Invisible: The GEO/AEO Playbook for Clinics and Medical Practices

CL, Metrilab

Paperback

Business GeneralMedical Reference

Currently unavailable to order

ISBN13: 9798186753063
Publisher: Independently Published
Pages: 132
Weight: 0.41
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
Your patients are already asking ChatGPT who the best dermatologist, dentist, or orthopedic surgeon near them is - and AI answer engines typically name only two to six practices per query. If yours isn't one of them, you're invisible in a channel your competitors are already winning. Cited or Invisible is a practical GEO/AEO (Generative Engine Optimization / Answer Engine Optimization) playbook built specifically for marketing executives running digital strategy at clinics, medical groups, and healthcare practices - not a general SEO book with AI bolted onto the title. Inside you'll find:
  • Why AI answer engines cite a handful of sources per query instead of a ranked list - and what ghost citations mean for your practice's real visibility
  • A repeatable audit method, with ready-to-use prompts, for testing what ChatGPT, Perplexity, and Google's AI Overviews already say about your practice
  • Answer-first content rewrites for service pages, provider bios, and condition pages, with full worked examples
  • Current medical schema markup - JSON-LD templates included - and why FAQ rich results changed in 2026
  • A prioritized citation and authority checklist across Google Business Profile and the major medical directories
  • Honest guidance on measuring AI visibility, including exactly where today's measurement tools fall short
  • A 90-day rollout plan that sequences all of the above into something a real marketing team can execute
Every statistic in this book is sourced and dated, and every unresolved question is marked as such - no invented numbers, no miracle promises about guaranteed citations. This book provides marketing strategy guidance, not legal, medical, or compliance advice. Sections addressing HIPAA, FTC rules, and state medical board requirements describe documented risk patterns and real enforcement cases; consult your practice's legal or compliance counsel before publishing patient testimonials, reviews, or AI-assisted clinical content.

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