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Brand Manager's Guide to Esports
Paperback
Series: A Brand Manager's Guide
Publisher Price: $27.99
ISBN13: 9780916539603
Publisher: Sports Media Inc.
Published: May 10 2026
Pages: 294
Weight: 0.87
Height: 0.62 Width: 6.00 Depth: 9.00
Language: English
Esports is no longer a niche. It is a multi-billion-dollar media ecosystem reaching audiences that traditional sports cannot - and brand managers who treat it as a novelty are already falling behind.
A Brand Manager's Guide to Esports is the first operational playbook written specifically for marketing professionals, sponsorship directors, and corporate decision-makers who need more than theory. Built on years of real-world ecosystem development through Dakdan Worldwide, this book maps every tier of competitive gaming - from high school and community college leagues to university programs, senior leagues, and military esports - and shows exactly how brands activate profitably inside each one.
Inside, you will find:
- Sponsorship strategy across local, regional, and national tiers, including naming rights, broadcast integration, and pod-based activation
- Audience demographics and psychographics that reveal where esports and traditional sports audiences overlap - and where they diverge
- ROI measurement frameworks for Twitch, YouTube Gaming, and live tournament environments
- Non-endemic brand entry strategies built for companies outside the gaming industry
- The Fanz Ecosystem - social media, streaming, tournament management, DOOH advertising, and NFT marketplace tools available for brand activation today
- NIL, digital collectibles, and athlete brand building for sponsors targeting the collegiate market
- A 90-day brand plan and complete implementation roadmap for national sponsors
Every platform described is operational. Every league structure is active. Every sponsorship opportunity can be activated now.
Whether you manage a national consumer brand, a regional franchise, or a government recruitment program, this guide gives you the strategic framework to enter esports with confidence - and the operational playbook to stay there profitably.
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