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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems

Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems

Hardcover

General DesignTypography & Calligraphy

Currently unavailable to order

ISBN10: 3721209826
ISBN13: 9783721209822
Publisher: Niggli
Published: Jul 15 2018
Pages: 336
Weight: 4.35
Height: 1.20 Width: 9.60 Depth: 12.70
Language: English
As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers.

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Typography & Calligraphy