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Buying and Selling Multimedia Services
Paperback
ISBN13: 9780240802725
Publisher: Focal Pr
Published: Apr 2 1997
Pages: 244
Weight: 1.08
Height: 0.56 Width: 6.98 Depth: 9.93
Language: English
This book is a comprehensive guide to buying and developing multimedia in the most cost-effective manner. Focusing on the human factors in producing multimedia, rather than just the software, Buying and Selling Multimedia Services is aimed at both buyers and sellers of multimedia services and draws on real-world anecdotes]war stories]from project diaries and first-hand experience, to provide examples of the key ideas delineated within the book. These are true stories culled from 25 years of working on both sides of the desk as a purchaser of creative services for a Fortune 500 company and as a producer and seller for one of the largest multimedia production shops in the country.
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