Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Business of Learning: Neoliberalism's Impact on Higher Education and Athletics

The Business of Learning: Neoliberalism's Impact on Higher Education and Athletics

Perry

Paperback

General Education

ISBN10: 3384283635
ISBN13: 9783384283634
Publisher: Tredition Gmbh
Published: Jul 8 2024
Pages: 260
Weight: 0.85
Height: 0.59 Width: 6.00 Depth: 9.00
Language: English
Neoliberalism has reshaped higher education and athletics, transforming universities into market-driven entities where financial considerations often eclipse educational values. This ideology promotes privatization, competition, and commercialization, leading universities to view athletics as lucrative ventures for branding and revenue. Consequently, there's been a surge in corporate sponsorships, media rights deals, and emphasis on recruiting star athletes to enhance institutional prestige. Critics argue this shift prioritizes profit over academic integrity, diverting resources away from core educational missions and exacerbating inequalities between well-funded athletic programs and others. Moreover, student-athletes face pressures akin to professional athletes, raising ethical concerns about exploitation and educational priorities. Despite claims that successful athletics programs boost institutional visibility and funding, the dominance of neoliberal principles prompts ongoing debates about the role of sports in higher education. Balancing financial imperatives with educational ideals remains a pivotal challenge for universities navigating the neoliberal landscape in athletics and beyond.

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