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Business Intelligence and Big Data: Drivers of Organizational Success

Business Intelligence and Big Data: Drivers of Organizational Success

Hardcover

ManagementDatabasesGeneral Computers

ISBN10: 0367373947
ISBN13: 9780367373948
Publisher: Auerbach Publications
Published: Nov 18 2020
Pages: 178
Weight: 1.00
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
The book provides a theoretically and empirically grounded discussion how to design and use business intelligence (BI) and Big Data (BD) to benefit organizations. It examines the conceptualization of BI and BD, applications of BI and BD, BI and BD maturity, and factors of BI- and BD-based success, as well as presents an application framework.

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Olszak, Celina

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