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Business Anthropology: The Basics
Paperback
Series: Basics
ISBN13: 9781032416083
Publisher: Routledge
Published: Dec 15 2023
Pages: 202
Weight: 0.47
Height: 0.45 Width: 5.06 Depth: 7.81
Language: English
Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.
Topics covered include:
- Defining applied, design and digital anthropology
- Explaining key research methods and approaches used in industry, government, and non-profit sectors
- Investigating issues internal to an organization that assist in managing change
- Covering topics like marketing communications, user experience, product development and entrepreneurship
- Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
- Discussing approaches to encourage public conversation about social issues
Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.
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