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Advertising Cultures

Advertising Cultures

Hardcover

AccountingAnthropologyGeneral Sociology

ISBN10: 1859736734
ISBN13: 9781859736739
Publisher: Bloomsbury Academic
Published: Jun 1 2003
Pages: 236
Weight: 1.08
Height: 0.70 Width: 5.50 Depth: 10.04
Language: English
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.

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Moeran, Brian

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General Sociology