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Build Better Products: A Modern Approach to Building Successful User-Centered Products
Paperback
MarketingGeneral ComputersProgramming
ISBN13: 9781933820583
Publisher: Rosenfeld Media
Published: Nov 1 2016
Pages: 368
Weight: 1.50
Height: 0.70 Width: 5.90 Depth: 8.90
Language: English
It's easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story.
Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You'll learn to develop products and features that improve your business's bottom line while dramatically improving customer experience.
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