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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Branding of Polaroid

The Branding of Polaroid

Paperback

AccountingMarketingGraphic Design

ISBN10: 0871550016
ISBN13: 9780871550019
Publisher: Lightning Source Inc
Published: Sep 15 2014
Pages: 146
Weight: 0.60
Height: 0.38 Width: 8.50 Depth: 8.50
Language: English
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

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