Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Branded Content Boss: Brains of a Marketer, Balls of a Rockstar

Branded Content Boss: Brains of a Marketer, Balls of a Rockstar

V. Patil, Ashiish

Paperback

Accounting

ISBN10: 8197034753
ISBN13: 9788197034756
Publisher: Self Help
Published: Mar 4 2024
Pages: 294
Weight: 0.96
Height: 0.66 Width: 6.00 Depth: 9.00
Language: English
In a world that's drowning in info and starved for attention, connecting with consumers has become tougher than surviving a saas-bahu soap. People are dropping serious cash to dodge or block ads, and the old interruption playbook is as outdated as a cassette player. That's where Branded Content swoops in like a boss. Borrowing the tricks of the entertainment world to turn marketing into a binge-worthy series. Forget just shoving ads in people's faces we're talking about creating content so epic, they'll be hunting it down like it's the last pizza on Earth.

We're talking step-by-step insights...

  • To decode Branded Content, covering every type, format and scale.
  • With tools to evaluate, measure, plan and design Branded Content.
  • Featuring case studies of the biggest Global and Indian brands.
  • Exclusive interviews with industry top dogs - Heads of Media, Creative Agencies, Advertising, Clients from Group M, Leo Burnett, Capital Foods and Studios, Creators including TVF, Tanmay Bhat, Ashish Chanchlani.
  • Plus, a ton of resources, templates.

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