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Brand Aesthetics

Brand Aesthetics

Paperback

AccountingInvesting & FinanceMarketing

ISBN10: 1349340553
ISBN13: 9781349340552
Publisher: Springer Nature
Published: Jul 24 2012
Pages: 230
Weight: 0.78
Height: 0.52 Width: 6.14 Depth: 9.21
Language: English
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

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