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Brand Aesthetics

Brand Aesthetics

Hardcover

AccountingInvesting & FinanceMarketing

ISBN10: 0230336736
ISBN13: 9780230336735
Publisher: Springer Nature
Published: Jul 24 2012
Pages: 230
Weight: 1.00
Height: 0.80 Width: 5.50 Depth: 8.50
Language: English
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

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