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Better Brand Health: Measures and Metrics for a How Brands Grow World

Better Brand Health: Measures and Metrics for a How Brands Grow World

Hardcover

Business GeneralMarketingGeneral Education

ISBN10: 0190340908
ISBN13: 9780190340902
Publisher: Oxford University Press
Published: Mar 13 2023
Pages: 256
Weight: 1.10
Height: 0.74 Width: 6.38 Depth: 9.28
Language: English
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

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General Education