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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking

Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking

Hardcover

AccountingInvesting & Finance

ISBN10: 0471522643
ISBN13: 9780471522645
Publisher: John Wiley & Sons, Inc.
Published: Apr 11 1991
Pages: 244
Weight: 1.01
Height: 0.86 Width: 6.39 Depth: 9.33
Language: English
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

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