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Advertising and Reality: A Global Study of Representation and Content
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ISBN10: 1441191941
ISBN13: 9781441191946
Publisher: Continuum
Published: Aug 16 2012
Pages: 272
Weight: 0.90
Height: 0.90 Width: 6.00 Depth: 8.90
Language: English
ISBN13: 9781441191946
Publisher: Continuum
Published: Aug 16 2012
Pages: 272
Weight: 0.90
Height: 0.90 Width: 6.00 Depth: 8.90
Language: English
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
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