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Advertising Theory
Paperback
Series: Routledge Communication
AccountingBusiness GeneralGeneral Reference
ISBN13: 9780815382508
Publisher: Routledge
Published: May 1 2019
Pages: 548
Weight: 1.60
Height: 1.20 Width: 5.90 Depth: 8.80
Language: English
Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
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