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Advertising Theory
Hardcover
Series: Routledge Communication
AccountingBusiness GeneralGeneral Reference
ISBN13: 9780815382492
Publisher: Routledge
Published: Apr 29 2019
Pages: 548
Weight: 2.05
Height: 1.25 Width: 6.00 Depth: 9.00
Language: English
Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
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