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الحملات الإعلامية - Advertising campaigns
Paperback
ISBN13: 9786038264812
Publisher: Rushd Bookstore
Published: Aug 8 2019
Pages: 214
Weight: 0.77
Height: 0.45 Width: 6.69 Depth: 9.61
Language: Arabic
يتناول هذا الكتاب بصورة شاملة ومتكاملة موضوع الحملات الإعلامية من حيث المفهوم، الأنواع، التخطيط، التنفيذ، والتقويم، مع التركيز على الحملات الرقمية المعاصرة وأدوارها في التأثير على الاتجاهات والسلوكيات المجتمعية. يُعد هذا الكتاب مرجعًا أكاديميًا وتطبيقيًا مهمًا للدارسين والباحثين في مجالات الاتصال والإعلام والعلاقات العامة، إذ يجمع بين الجانب النظري والتحليل العملي، ويقدم أدوات علمية ومنهجية لتخطيط وتنفيذ الحملات الإعلامية الفعّالة في بيئة الاتصال الحديثة.
This book provides a comprehensive and integrated overview of media campaigns-covering concepts, types, planning, implementation, and evaluation-with a particular focus on contemporary digital campaigns and their role in shaping societal attitudes and behaviors. It serves as a vital academic and practical resource for students and researchers in the fields of communication, media, and public relations, combining theoretical insights with practical analysis and offering scientific, methodological tools for planning and executing effective media campaigns within the modern communication landscape.
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